Just have to shout out the staff and owners of this place! I love coming here every summer, as the staff is so friendly and they have super cute beachwear! Particularly would love to highlight how helpful Rocky was! I purchased a hoodie when I went in Sept. and after 2 washes, the hoodie was falling apart. I reached out to 50 South and they got back to me so quickly and replaced it no questions asked and threw in 2 stickers as well. This is what customer service should look like everywhere. I will continue to come back every time I’m in Topsail! Cannot reccomend enough!

Edit: This place just keeps getting better. Customer service is insane. One of the best businesses I go to. 4years ago: Rocky is awesome. His shop is fantastic. Can't say enough good things about 50 South!

These guys are awesome!!! I wouldn't look anywhere else. A1 in my book. They will go over and above to take care of you!

Really friendly staff and lovely products

This is my favorite surf shop in Surf City. Rocky and all his employees are so kind, personable, and helpful. The store is always clean and aesthetically organized. A gem!

Great service, friendly staff, good quality merchandise!

Great bikes and great staff!